Search results for Wispa

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Friday Drop: Bad week for Kraft CEO Irene Rosenfeld

12 Feb 2010 | by Caroline Randle, Waggener Edstrom

assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...

Hit or Miss: Social network campaign to bring back Wispa chocolate bar

11 Aug 2008

Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa...groups on Facebook, MySpace and Bebo. Borkowski PR, the agency advising Cadbury, said Wispa would be back ... of the 1980s rejoiced this week at the permanent return of Cadbury's Wispa, thanks to an independent' fan ... by tapping into nostalgia and helping to generate talkability' via digital media. Chinese Wispas ...

Zavvi calls in Borkowski to boost Virgin takeover

04 Oct 2007 | by David Quainton

s to relaunch the Wispa chocolate bar. Bork owski was brought in to support an online campaign mainly ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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