Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...
. Whether it is the ' Bring Back Wispa ' campaign or the way Hugo Boss has created a competition to find its ...
that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...
Borkowski picked up the award for Campaign of the Year and for Digital Innovation for its Bring Back Wispa campaign. Wispa fans had been using social networking sites to call for a return of the iconic chocolate treat. Cadbury Trebor Bassett responded that Wispa would be returning, but following ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.