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Sophy Tobias, Facebook: A future born from our past

29 Jun 2011 | by Sophy Tobias

. Whether it is the ' Bring Back Wispa ' campaign or the way Hugo Boss has created a competition to find its ...

Mark Pinsent Shine Communications: The year of the network

18 Nov 2010 | by Mark Pinsent, Shine Communications

that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...

Technology: Best of the Tech Blogs

10 Sep 2010

, Milky Bar, Wispa, OXO, Monster Munch, Tetley Tea and others are harking back to yesteryear in everything ...

Hit or Miss? Cadbury plans to open chain of branded high-street cafes

16 Apr 2010

? The brand needs to look forward - it's all WiFi with your Wispa nowadays - and use this chain to join up ...

Friday Drop: Bad week for Kraft CEO Irene Rosenfeld

12 Feb 2010 | by Caroline Randle, Waggener Edstrom

assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...

Borkowski and Brands2Life win digital and tech

21 Oct 2008 | by Chloe Markowicz

Borkowski picked up the award for Campaign of the Year and for Digital Innovation for its Bring Back Wispa campaign. Wispa fans had been using social networking sites to call for a return of the iconic chocolate treat. Cadbury Trebor Bassett responded that Wispa would be returning, but following ...

Hit or Miss: Social network campaign to bring back Wispa chocolate bar

11 Aug 2008

Wispa comeback People power triumphed this week when Cadbury announced it would reinstate its Wispa...groups on Facebook, MySpace and Bebo. Borkowski PR, the agency advising Cadbury, said Wispa would be back ... of the 1980s rejoiced this week at the permanent return of Cadbury's Wispa, thanks to an independent' fan ... by tapping into nostalgia and helping to generate talkability' via digital media. Chinese Wispas ...

Awards: PRWeek Awards 2008 finalists

01 Aug 2008

for Cadbury Trebor Bassett Bring Back Wispa COI for Royal Air Force RAF Afghan Diaries Kaizo ...

Zavvi calls in Borkowski to boost Virgin takeover

04 Oct 2007 | by David Quainton

s to relaunch the Wispa chocolate bar. Bork owski was brought in to support an online campaign mainly ...

HSBC backs down on graduate charges after Facebook campaign

30 Aug 2007 | by Jennifer Whitehead

to get Cadbury to bring back the Wispa chocolate bar succeeded, partly inspired by a number of groups ...

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