Click on a filter below to refine your search.
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online...Consumers are asked to share which is their preferred side of the bar and to report if their left bar has been swapped for a right one, or if they suspect they may be eating their bar the wrong way round. Consumers can also go to the Wispa Facebook page to let other Wispa fans know which side ...
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
LONDON - To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its...you've shown to Wispa." "We have bought thousands of billboards all over the UK and Ireland so ... by Fallon, to bring back the Wispa, which resulted in a TV ad starring hundreds of Wispa fans. ...
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
relaunch of its Wispa brand....for Wispa. At the same time, bitter rival Mars has brought in new agency support to promote key brands including Maltesers and Twix. Borkowski was praised for its Bring Back Wispa campaign in late 2007, which ... Wispa. The successful relaunch was followed by Borkowski picking up the coveted PRWeek Campaign ...
A Facebook group was recently set up to demand the revival of 80s chocolate bar, Wispa. Marking its return is a long copy press campaign created by Publicis for Cadbury Trebor Bassett. The ad features iconic images from the eighties such as a large mobile phone and a 1 note. The long copy ...
Haymarket Business Media © 1957 – 2012
