to remove filtersThe Week: Advertising News - Fans' messages for Wispa
04 Sep 2009
To celebrate the launch of Wispa Gold - a new caramel variant - Cadbury is offering its consumers
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Media Lifeline: Facebook ad deals
20 Nov 2009
campaign to bring back Cadbury's Wispa. November 2007: At a presentation in New York, its founder, Mark ...
The Week: The best of campaignlive.co.uk
04 Sep 2009
Why stop there? I look forward to the day when the airline industry also asks its customers to step into the cockpit and fly the plane and hospitals invite us into theatres to perform the operations." - Grilla Login on the latest Wispa Gold campaign, which asks the public to create poster straplines "At ...
Opinion: Perspective - Let's shout about ads that still make a difference
04 Sep 2009 | by Larissa Vince, larissa.vince@haymarket.com
, and now Cadbury is asking customers to write slogans for posters to promote the launch of its Wispa Gold ...
Close-Up: Should Peperami go crowd-sourcing?
04 Sep 2009
such as Budweiser and Cadbury's Wispa are also jumping on the bandwagon, meaning crowd-sourcing is making a bid ...
Brooklyn Brothers appoints Ali Alvarez
23 Jul 2009
Alvarez has been at Fallon for six years, working on campaigns including "bring back Wispa" for Cadbury. She previously worked at Mother. The pair will work with Jason Fretwell, the creative founder, and George Bryant, the planning founder, across all clients and new business. The agency has also appointed ...
The Week: City news - Cadbury sales on target
26 Jun 2009
The manufacturer of Dairy Milk chocolate and Trident gum said that a strong Easter trading season and the relaunch of the Wispa bar helped its British operations gain market share. However, conditions in mainland Europe remained challenging. ...
Close-Up: The Advocates - Banging an upbeat tune in a downbeat industry
19 Jun 2009 | by John Tylee
. The Return of Wispa Nothing, though, surpasses what happened with Wispa, the chocolate bar Cadbury ... to become involved in a blockbuster Christmas ad, £20 million worth of Wispas were sold in 16 weeks ...
Cannes: Does PR belong at Cannes?
19 Jun 2009 | by Kunal Dutta
of Cadbury's Wispa was just one of numerous campaigns that galvanised momentum online before resorting ...
Campaign Promotion: The art of marketing through recession
20 Feb 2009 | by Larissa Vince
with it, creating new versions of it, is immense," he adds. Wispa, another Cadbury brand, was brought back ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
