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The Work: New Campaigns - UK

. CADBURY - WISPA'S BACK CREDITS Project: Wispa's back Client: Jodie Bates, brand manager, Cadbury Trebor Bassett Brief: Announce the return of Wispa Creative agency: Publicis Writer: Alex Ball Art director ... : Posters THE LOWDOWN Wispa is back. Years after being withdrawn from the confectionary shelves ...

Campaign Diary: You must remember

This week our memory challenge is MPs and would-be MPs in ads. Name them and the products they are shamelessly plugging for a fat fee. Fax your answers to 0171-413 4507 by noon on 21 February. Last week s answers were: 1. Rula Lenska and Dennis Waterman for Wispa; 2. Tony Head and Sharon ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.