Participocalypse: why we can't be bothered to join in
01 Jul 2011
, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...
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Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...
Jeremy Lee: As Facebook loses its cool side, where can brands go next?
30 Jun 2011 | by Jeremy Lee
I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...
Media Awards 2010: Finalists
19 Nov 2010
/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
IPA Effectiveness Awards 2010: Gold Award - The Broadbent Prize - Wispa
05 Nov 2010
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
IPA Effectiveness Awards 2010: Celebrating 30 years of success
05 Nov 2010 | by David Golding
-per-sale" analysis, Wispa's mobilisation of Facebook fans, and TDA Teacher Recruitment's intelligent "pinball" media ...
Advertising's first steps on the new-media journey
05 Nov 2010
the business impact these can make. It's genuinely exciting to be reading about Wispa's Facebook fans and how their power was harnessed to help first relaunch, and then elevate Wispa to become Britain's best ... . Both Orange and Wispa will be landmark papers in the future, and two that everyone should read today ...
MCBD wins top gongs in IPA Effectiveness awards haul
04 Nov 2010 | by Jeremy Lee
at home." Other golds went to VCCP for O2, AMV BBDO for Sainsbury's and Fallon for Wispa. ...
MEC most shortlisted agency ahead of Campaign Media Awards
08 Oct 2010 | by Suzanne Bidlake
for Diageo PHD for Wispa Gold launch for Cadbury Best Use of Research MediaCom for Real World ...
The Work: Private View
10 Sep 2010
digital piece from Wispa (1) bravely tries to copy the success of the truly excellent Diamond Shreddies ... -respect and have nothing of value left in their lives to (and I quote): "Go to the Wispa Facebook page to let other Wispa fans know which side of the bar they favour and to find out if others agree." It's enough ...
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