to remove filtersIngratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...
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Class of 2012
22 Mar 2012
gold award in 2010 for relaunching its Wispa chocolate brand. He is currently sitting his IPA ...
Participocalypse: why we can't be bothered to join in
01 Jul 2011
, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...
Media Awards 2010: Finalists
19 Nov 2010
/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
IPA Effectiveness Awards 2010: Gold Award - The Broadbent Prize - Wispa
05 Nov 2010
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
IPA Effectiveness Awards 2010: Celebrating 30 years of success
05 Nov 2010 | by David Golding
-per-sale" analysis, Wispa's mobilisation of Facebook fans, and TDA Teacher Recruitment's intelligent "pinball" media ...
Advertising's first steps on the new-media journey
05 Nov 2010
the business impact these can make. It's genuinely exciting to be reading about Wispa's Facebook fans and how their power was harnessed to help first relaunch, and then elevate Wispa to become Britain's best ... . Both Orange and Wispa will be landmark papers in the future, and two that everyone should read today ...
The Work: Private View
10 Sep 2010
digital piece from Wispa (1) bravely tries to copy the success of the truly excellent Diamond Shreddies ... -respect and have nothing of value left in their lives to (and I quote): "Go to the Wispa Facebook page to let other Wispa fans know which side of the bar they favour and to find out if others agree." It's enough ...
Close-Up: Game on for Cadbury's Spots v Stripes
13 Aug 2010
. Something that could be taken on and shaped by different brands, from Dairy Milk to Wispa to Creme Egg ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
