Class of 2012
22 Mar 2012
gold award in 2010 for relaunching its Wispa chocolate brand. He is currently sitting his IPA ...
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Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting...mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition, Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ...
Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...
Participocalypse: why we can't be bothered to join in
01 Jul 2011
, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...
MCBD wins top gongs in IPA Effectiveness awards haul
04 Nov 2010 | by Jeremy Lee
at home." Other golds went to VCCP for O2, AMV BBDO for Sainsbury's and Fallon for Wispa. ...
MEC most shortlisted agency ahead of Campaign Media Awards
08 Oct 2010 | by Suzanne Bidlake
for Diageo PHD for Wispa Gold launch for Cadbury Best Use of Research MediaCom for Real World ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
