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Ingratiate Don't integrate

- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...

Participocalypse: why we can't be bothered to join in

, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...

Jeremy Lee: As Facebook loses its cool side, where can brands go next?

I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.