Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
that gathered online to urge Cadbury to bring back Wispa? How is P G maintaining relationships with the millions ...
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Media Awards 2010: Finalists
19 Nov 2010
/product: Gordon's Marketing director: Georgina Meddows-Smith Media/brand manager: Alex Smith Title: Wispa ... /product: Wispa Gold Marketing director: Phil Rumbol Media/brand manager: Ross Farquhar BEST USE OF RESEARCH ...
IPA Effectiveness Awards 2010: Gold Award - The Broadbent Prize - Wispa
05 Nov 2010
Wispa Title: For the love of Wispa: a social media-driven success story Client: Cadbury ... 's relaunch led to Wispa becoming Britain's best-selling chocolate bar, with a payback of £3.32 per £1 invested. SUMMARY After more than a decade of decline, Wispa was discontinued in 2003 due to poor sales ...
IPA Effectiveness Awards 2010: Celebrating 30 years of success
05 Nov 2010 | by David Golding
-per-sale" analysis, Wispa's mobilisation of Facebook fans, and TDA Teacher Recruitment's intelligent "pinball" media ...
Advertising's first steps on the new-media journey
05 Nov 2010
the business impact these can make. It's genuinely exciting to be reading about Wispa's Facebook fans and how their power was harnessed to help first relaunch, and then elevate Wispa to become Britain's best ... . Both Orange and Wispa will be landmark papers in the future, and two that everyone should read today ...
MCBD wins top gongs in IPA Effectiveness awards haul
04 Nov 2010 | by Jeremy Lee
at home." Other golds went to VCCP for O2, AMV BBDO for Sainsbury's and Fallon for Wispa. ...
ZenithOptimedia wins Agency of the Year 2010
29 Oct 2010 | by Arif Durrani
Media for Cadbury Wispa Gold Bronze: ZenithOptimedia for O2/Telef nica Media Idea ( 250k - 1m ...
MEC most shortlisted agency ahead of Campaign Media Awards
08 Oct 2010 | by Suzanne Bidlake
for Diageo PHD for Wispa Gold launch for Cadbury Best Use of Research MediaCom for Real World ...
Paper Round (6 October) - Which clients are advertising in the national press?
06 Oct 2010 | by Sarah Johnson
papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...
Technology: Best of the Tech Blogs
10 Sep 2010
, Milky Bar, Wispa, OXO, Monster Munch, Tetley Tea and others are harking back to yesteryear in everything ...
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