Friday Drop: Bad week for Kraft CEO Irene Rosenfeld
12 Feb 2010 | by Caroline Randle, Waggener Edstrom
assuring Mandy that the plant would stay . A careless Wispa? Cadbury actually decided to close the plant ...
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Alvarez made ECD at Brooklyn Brothers as founder departs
18 Mar 2010 | by Noel Bussey
leaving to join Fallon in 2002, where she created "for the love of Wispa" for Cadbury and the "Glastonbury ...
Cadbury launches new 'online playground' for Wispa brand
07 Jan 2010 | by Matt Williams
LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...
Advertising in the noughties - Top 10 press ads
10 Dec 2009 | by Staff
1. Land Rover Masai RKCR/Y R 2003 2. Harvey Nichols Womenswear DDB London 2006 3. Robinsons Girl on a Swing BBH 2004 4. Stella Artois Town Lowe London 2005 5. Cadbury Wispa's Back Publicis 2007 6. Adidas Prayer TBWA\London 2007 7. Volkswagen King Kong DDB London 2004 ...
Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
The week in marketing
02 Dec 2009
Fallon, PHD and Clusta to develop the Wispa website. CMW has been briefed to provide fans ...
Media Lifeline: Facebook ad deals
20 Nov 2009
campaign to bring back Cadbury's Wispa. November 2007: At a presentation in New York, its founder, Mark ...
M&S to sell other brands for the first time in 125 years
04 Nov 2009 | by James Quilter
into the store include Stella Artois, Cadbury Wispa, Kellogg's Cheerios, Jacobs Cream Crackers, Pantene, Baileys ...
Cadbury posts 7% revenue growth
21 Oct 2009 | by Amy Golding
in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...
Mark Kleinman on marketing and the City: Cadbury's perfect recipe
06 Oct 2009 | by Mark Kleinman
the YouTube generation. Similarly, the revival of popular retro' brands such as Wispa as well as variant ...
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