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Brand Health Check: Wispa

13 Jan 2012 | by Rachel Barnes

When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...

Ingratiate Don't integrate

07 Dec 2011 | by Carl Ratcliff, Elvis

- ideally a life saving one. Remember Wispa? In fact, not integrating at all works too, especially when ...

Editor's comment: Nokia shows the future of retro

15 Nov 2011 | by Noelle McElhatton

Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The bubbly bar is back and here to stay, with Wispa Gold ready to cash in on support of Team GB at London 2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...

Cadbury launches sing-along £8m Olympics campaign

27 Sep 2011 | by John Reynolds

Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...

Cadbury unveils augmented reality Spot V Stripes game

17 Aug 2011 | by Sarah Shearman

, other than Creme Egg and Wispa. ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

, with the group renamed Royal Mail plc. WISPA 'Have you heard the Wispa?' was Cadbury's ad slogan when ... Milk Bubbly. Online petitions on social-networking sites persuaded Cadbury to revive Wispa, at least ... led Cadbury to reinstate Wispa as part of its permanent range. MARS In May 2007, Masterfoods ...

Participocalypse: why we can't be bothered to join in

01 Jul 2011

, as Wispa did, or does something people care about, such as Depaul UK's iHobo app or Smirnoff's Nightlife ...

Jeremy Lee: As Facebook loses its cool side, where can brands go next?

30 Jun 2011 | by Jeremy Lee

I hope that I'm not abusing his privacy (something of which Facebook only has a very loose concept, anyway) but over the past few weeks, Haines, the company's UK managing director, has expressed a liking for brands including Audi UK, Intel UK, Cadbury Wispa, Nike 6.0 Surf UK and The Wall Street Journal. In fact ...

Sophy Tobias, Facebook: A future born from our past

29 Jun 2011 | by Sophy Tobias

. Whether it is the ' Bring Back Wispa ' campaign or the way Hugo Boss has created a competition to find its ...

PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

, for Wispa Duo. Red also helped raise 3000 for its official charity, Centrepoint, after rebranding itself ...

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