Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
, managing director of branding group Anthem Worldwide. '[Examples include] the relaunch of Wispa, Milky Bar ...
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Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
to be the initiator of the shift toward 'retro' brands, after bringing back 80s chocolate bar Wispa on a permanent ...
Vote now for Marketer of the year poll 2009
06 May 2009 | by Nicola Clark
coup when it brought back the Wispa bar. The campaign sparked a wave of copycat 'retro' activity ...
Editor's comment: Is nostalgia killing NPD?
21 Apr 2009 | by Lucy Barrett
Wispa, but the question both for it and Walkers is how recently has either had a really successful NPD ...
The Marketing Society announces shortlist for awards
21 Apr 2009 | by Becky Wilkerson
Cadbury - For the love of Wispa Capital One Bank - Capital One and Scope Channel 4 - The Big Food Fight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
