to remove filtersArctic Roll to make a comeback as Birds Eye joins retro food trend
30 Sep 2008 | by Gemma Charles
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
Search results for Wispa
Search filters:
Add Search Filters:
By Channel
- Digital marketing (2)
- Marketing (13)
- Media (1)
By Industry Sector
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Wispa returns for good on 6 October
04 Aug 2008 | by Staff
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
Sector Insight: Chocolate
10 Jun 2008 | by Jane Bainbridge
, it relaunched the 'retro' Wispa at the end of 2007; this helped boost sales, making more than 2m in the short ...
Marathon bar set to return 18 years after Snickers rebrand
12 May 2008 | by Gemma Charles
global operation. Cadbury pioneered the craze by bringing back the Wispa bar initially for a limited time only. The move was so successful that Cadbury has brought Wispa back permanently. ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
Brand Health Check: Daddies Favourite
15 Apr 2008 | by Jemima Bokaie
on taste - as it s true. Generate a Wispa-style viral bring back campaign. Create a Daddies cult ...
Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...
Cadbury heralds Wispa return with microsite
02 Oct 2007 | by Staff
on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...
Crisis, what crisis?
04 Sep 2007 | by Gemma Charles
. Announces it will resurrect the Wispa bar after pressure from people on social networks. ...
Additional Information
Campaign Jobs
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
- Subscription Sales Manager, Campaign Asia Pacific Haymarket Media Ltd. , Hong Kong
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
