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NEWS BRIEFS

03 Feb 2000 | by POPPY BRECH

director Gary Haigh. Smith joins from Cadbury, where he was marketing manager for brands including Wispa ...

NEW PRODUCT DEVELOPMENT: Harnessing internal innovation - Many companies fail to exploit one of the best sources of ideas available to them - their staff. Holly Acland reports

22 Jul 1999 | by HOLLY ACLAND

for Wispa when it was trying to match the consistency of Aero, but failed to put enough raising agent ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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