Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online...Consumers are asked to share which is their preferred side of the bar and to report if their left bar has been swapped for a right one, or if they suspect they may be eating their bar the wrong way round. Consumers can also go to the Wispa Facebook page to let other Wispa fans know which side ...
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...
Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking...Wispa was discontinued in 2003 but is set to make a comeback next month after thousands of consumers lobbied Cadbury on MySpace and Facebook, which spawned a 14,000 strong Bring Back Wispa group, writes Nikki Sandison . Wispa, which was first launched in 1981, is set to return on October 7 when ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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