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Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Cadbury unveils augmented reality Spot V Stripes game

17 Aug 2011 | by Sarah Shearman

, other than Creme Egg and Wispa. ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

Mountain Dew returns with social media push

18 May 2010 | by Sara Kimberley

is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...

Cadbury launches new 'online playground' for Wispa brand

07 Jan 2010 | by Matt Williams

LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...

The Week: Digital Reviews - CMW lands Wispa account

16 May 2008

Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...

Cadbury appoints CMW to Wispa digital account

12 May 2008 | by Kunal Dutta

for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...

Cadbury reviews £25m media task

09 May 2008 | by Anne Cassidy

called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...

Cadbury draws up global digital strategy

04 Mar 2008 | by Gareth Jones

trialling MassMedia s Traction platform with campaigns for Creme Egg and Wispa. ...

Cadbury heralds Wispa return with microsite

02 Oct 2007 | by Staff

on social networking sites such as Facebook, Cadbury is using the microsite http://www.wispa.co.uk/ to build.... The website was designed and created by Brave. Wispa is the first Cadbury brand to ever have been re ... ,000 Facebook fans alone have campaigned to persuade Cadbury to bring Wispa back. ...

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