LONDON - Fallon filled London's Alexandra Palace with 300 Wispa fans earlier this week to shoot...Volunteers from all over the UK gave their time for payment in chocolate bars to star in the shoot. They had signed up to offer their time on a Wispa-created website. After receiving 2,281 pledges in 25 days, Cadbury selected more than 300 fans to star in the ad. These included 33 cheerleaders, two belly ...
of the Creme Egg Twisted bar saw the product outsell the Mars bar this year. Its 2007 Wispa work won Campaign ... Cadbury brands will sit where. "Wispa will be based at Fallon, as will the national confectionery brand ...
that SSF's first tasks will be for Wispa, as well as some digital briefs for other brands. The move ... -profile creative work for Cadbury brands including Creme Egg and Wispa. However, the account has been under ...
Cadbury has appointed CMW (formerly Clark McKay & Walpole) to the digital account for Wispa...The agency beat Dare and Iris to the business and will create a communications campaign ahead of the Wispa relaunch later this year. The campaign will also include above-the-line elements. ...
for Wispa following a three-way pitch....The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year. The campaign will be digitally focused but will also include ... million UK media planning and buying business, which currently handled by Starcom. Wispa was withdrawn ...
called a review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a "bring ...
review of the digital account for its Wispa chocolate bar. The company is understood to be in talks with three agencies, and a decision is expected shortly. The brief is to help relaunch the Wispa brand. The Wispa was withdrawn in 2003, but brought back for a trial period in October after a bring back Wispa ...
However, the company singled out the performance of its UK chocolate division and the Dairy Milk drumming "gorilla" ad, as positive indicators. "In chocolate, revenues in the second half benefited from the successful relaunch of Wispa and our new advertising campaign for Cadbury Dairy Milk," it said. ...
of the Wispa (1) chocolate bars from the cultural rubbish heap that was the 80s. As a writer, I love long ...
. CADBURY - WISPA'S BACK CREDITS Project: Wispa's back Client: Jodie Bates, brand manager, Cadbury Trebor Bassett Brief: Announce the return of Wispa Creative agency: Publicis Writer: Alex Ball Art director ... : Posters THE LOWDOWN Wispa is back. Years after being withdrawn from the confectionary shelves ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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