Cadbury launches sing-along £8m Olympics campaign
27 Sep 2011 | by John Reynolds
Stripes', citing the recent tie-up with ITV for 'Minute to Win It'. Cadbury is also to revive its Wispa ...
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Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...
Cadbury unveils augmented reality Spot V Stripes game
17 Aug 2011 | by Sarah Shearman
, other than Creme Egg and Wispa. ...
Cadbury to back Wispa Duo with outdoor and online campaign
17 Jun 2010 | by John Reynolds
Cadbury is supporting the launch of its Wispa Duo bar with a £1.2m campaign which will play on its...Cadbury launched Wispa Duo bar, two smaller bars in one pack, earlier this month. The bar has a retail price of 68p, which is 18p more expensive than a regular Wispa. The light-hearted campaign ... , consumers can also go to the Wispa Facebook page to let other Wispa fans know which side bar they favour ...
Mountain Dew returns with social media push
18 May 2010 | by Sara Kimberley
is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...
Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
campaign resulted in the Cadbury Wispa bar making a comeback. Warburtons[?] took viewers back in time ...
Cadbury posts 7% revenue growth
21 Oct 2009 | by Amy Golding
in the UK benefited from the launch of Wispa Gold and Bitesize bags. Revenue was up 4% in gum, which ...
Mark Kleinman on marketing and the City: Cadbury's perfect recipe
06 Oct 2009 | by Mark Kleinman
the YouTube generation. Similarly, the revival of popular retro' brands such as Wispa as well as variant ...
Wispa boosts Cadbury sales
29 Jul 2009 | by Staff
' culture with demand rising for bars of chocolate and bags of sweets. In particular Wispa bars ...
The street is paved with chocolate in Cadbury World's 'Advertising Avenue'
20 Jul 2009 | by Staff
car and boat to the waiting lady and view Wispa adverts from the 1980s. They can also trace how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
