to remove filtersOpinion: The Marketing Society Forum - Does the revival of 'retro' products show marketers lack imagination?
07 Oct 2008
Retro is all the rage - first there was the return of Cadbury's Wispa bar, now Birds Eye is tapping
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The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
. Wispa seeks UGC Cadbury is asking fans to help it create a TV ad for Wispa as part of its campaign 'For the love of Wispa'. A series of press, bus and online ads, created by Fallon, directs Wispa ...
Arctic Roll to make a comeback as Birds Eye joins retro food trend
30 Sep 2008 | by Gemma Charles
. The most notable recent retro-food relaunch has been that of Cadbury's Wispa. Pop-ular in the 80s ...
Opinion: The Marketing Society Forum - Does bringing back Wispa show a lack of original thinking
12 Aug 2008
JOHN NICHOLAS, BRANDS AND INNOVATION DIRECTOR, THE TETLEY GROUP - NO. Wispa's return shows us ... brands to the Dairy Milk megabrand may have been a success overall, but Wispa's revolution into Dairy ... . MARK JAFFE, MARKETING DIRECTOR, WESTMILL FOODS - NO. The Wispa comeback reminds us how successful ...
News brief: Cadbury to bring back Wispa permanently
05 Aug 2008
Cadbury is bringing back its Wispa bar permanently from October. The company had temporarily
Wispa returns for good on 6 October
04 Aug 2008 | by Staff
LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury...Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters ... website at www.wispa.co.uk , which included a history of the product and an external link to Flickr ...
Sector Insight: Chocolate
10 Jun 2008 | by Jane Bainbridge
, it relaunched the 'retro' Wispa at the end of 2007; this helped boost sales, making more than 2m in the short ...
Branding brief: Nestle to relaunch Drifter
27 May 2008
Nestle is relaunching the Drifter chocolate bar following its revival of Wispa. Drifter, which
Marathon bar set to return 18 years after Snickers rebrand
12 May 2008 | by Gemma Charles
global operation. Cadbury pioneered the craze by bringing back the Wispa bar initially for a limited time only. The move was so successful that Cadbury has brought Wispa back permanently. ...
Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns
15 Apr 2008 | by Rhymer Rigby
described it 20 years ago. Nostalgia is a key trend, he adds. Whether it s about bringing back the Wispa ...
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