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Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Brand Health Check: Wispa

13 Jan 2012 | by Rachel Barnes

When the public demanded the return of Wispa in 2007, the Facebook campaign became a case study ... their Wispa - which had been absent from shops since 2003 - back for good. Yet, surely, it had been a lack ... consumer interest, in 2009 the company brought back Wispa Gold for a limited period. Now it is reviving ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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