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Marketing Guru on... keeping ahead of the youngsters

in the business where you both work. First, figure out exactly what your boss needs to do to be seen as a ... of things and see what works, but there is an argument that having the wisdom and experience to know what will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ...

VisitWales top marketer exits for Cardiff & Co

its links with businesses, to build on the work it has already done to attract new investment ... look forward to welcoming Roger Pride to the team and to working with him to add to the company ...

Rapp creative directors poached by Pulse

and Turner in 2006. The pair have worked on a number of financial clients, including Barclays and Mastercard ... and CDP. They won a DMA gold for their work on the charity IFAW and a Campaign Big award for a child ... hired Diana Janicki and Ali Hanan as digital creative directors. Together, they have worked at agencies ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

of work needed to keep Audi on its upward trajectory. For example, despite high praise for the quality ... . BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh, move ... 's critical we work closely with the network,' he says. 'We've invested a lot in property, with our "terminal ...

The joy of sex marketing

Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

Exploring licensing's new gaming frontier

the Rope and Disney's phenomenally successful social site, Club Penguin. These developments are heaping ... challenge is convincing a retailer that a 2D product will work in 3D,' says Darran Garnham, licensing chief ... detract from the overall experience. Allowing the creatives to do their work, then using that as a jumping ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

, especially if brands target programmes rather than stations. Strong creative work is vital to boost ... in the UK. One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ... at integrated agency Inferno. The agency has worked with Kiss FM on its Father Kissmas promotion, where ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

changes, a closer working relationship between countries, a rationalisation of agencies and introducing ...

Clarence Mitchell speaks out following Leveson Inquiry

. Mitchell, who works as PR representative for the McCanns, told PRWeek: 'What Edmondson said entirely ...

Sacoor Brothers appoints Now to first UK ad account

.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across ... and in-store. Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ... for the agency set by John Townshend, Kate Waters and Mark Lund last year. The agency also works with Butlins ...

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