26 Oct 2010
| by Rachel Barnes
From next year, 15m Clubcard members will have access to their statements online for the first time.
Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'.
As well as cutting direct-mail costs, it said ...
04 Oct 2010
| by Mark Banham
are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ...
for Wayne and his family and we have no further comment to make at this time. We have worked with Wayne ...
who said: "This is a personal matter and we respect Wayne and his family's privacy. We have worked ...
06 Aug 2010
| by Mark Banham
, Australia, New Zealand and Canada, which work in partnership with PGMO to improve the performance ...
27 Jul 2010
| by Jacob Mathias
The iPad app enable users to view flight information, book flights, check in and view city-guide information on more than 70 destinations offered by Cathay Pacific, and on the frequent flyer Marco Polo club.
The app is currently available in English, but more languages will be available with the next ...
22 Jul 2010
| by Jacob Mathias
Kintzler, founder and chief executive of PitchEngine, said: "After working together for more than 18 months ...
15 Jul 2010
| by Jacob Mathias
Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank.
His clients at TBCH will include 3 Mobile, De Vere and Royal Mail.
Russell said: "It is an exciting time to join TBCH. The role provides the challenge ...
08 Jul 2010
| by Mark Banham
and many people believe they are unfair, unwarranted and won't work. So it s no surprise that in Nick Clegg ...
of consumers and ISPs and will continue to work on implementing them." ...
13 May 2010
game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ...
composed of creative staff and technologists who brainstorm an idea and then work together to bring ...
by fans. Premier League club Tottenham Hotspur wanted to use digital channels to unveil its new kit ...
13 May 2010
it into a social network without adequately informing users about how this would work or providing ...
13 May 2010
| by David Tiltman
and develops personalised banner ads. It has worked with recruitment firm Jobsite to display ads for jobs ...
and then keep refining as they discover what works. "As with search, they should start with a loosely defined ...
.
Alex Marks is head of international business marketing at eBay Advertising. He has also worked ...