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Tesco readies Clubcard scheme for web revamp

From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...

Coca-Cola axes Rooney campaign following prostitute allegations

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ... for Wayne and his family and we have no further comment to make at this time. We have worked with Wayne ... who said: "This is a personal matter and we respect Wayne and his family's privacy. We have worked ...

Tune Group to sponsor Premier League refs

, Australia, New Zealand and Canada, which work in partnership with PGMO to improve the performance ...

Book flights on the go with Cathay Pacific iPad app

The iPad app enable users to view flight information, book flights, check in and view city-guide information on more than 70 destinations offered by Cathay Pacific, and on the frequent flyer Marco Polo club. The app is currently available in English, but more languages will be available with the next ...

iCrossing founder integrates SEO and social media for PR platform

Kintzler, founder and chief executive of PitchEngine, said: "After working together for more than 18 months ...

Peter Russell joins TBCH as head of data

Russell was formerly head of data planning at Publicis Dialog where he worked with brands including Renault, Hewlett-Packard and Citibank. His clients at TBCH will include 3 Mobile, De Vere and Royal Mail. Russell said: "It is an exciting time to join TBCH. The role provides the challenge ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

and many people believe they are unfair, unwarranted and won't work. So it s no surprise that in Nick Clegg ... of consumers and ISPs and will continue to work on implementing them." ...

Digital Work: From brief to browser

game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ... composed of creative staff and technologists who brainstorm an idea and then work together to bring ... by fans. Premier League club Tottenham Hotspur wanted to use digital channels to unveil its new kit ...

Google watch - Google quits China and buys UK's Plink

it into a social network without adequately informing users about how this would work or providing ...

Masterclass: Personalised ads

and develops personalised banner ads. It has worked with recruitment firm Jobsite to display ads for jobs ... and then keep refining as they discover what works. "As with search, they should start with a loosely defined ... . Alex Marks is head of international business marketing at eBay Advertising. He has also worked ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.