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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

company. 'I had worked at Red Bull since I was a student and I always loved it; it gave me ... board for arts group Creative Capital, says consultancy work allows her to be objective about a brand ... worked in a variety of freelance roles at different brand owners. Jones didn't take the traditional ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

that we are working with the best agencies to deliver our ambitions. "The exercise is also in line ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... need to work? Unlike many times in our history, over the past three years we have increased our ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

and has worked in a variety of categories from savoury to tea. His roles have spanned across finance ... -president on Campbell soup for twelve years. And between 1975 and 1993 he worked at Revlon Worldwide, ultimately as vice ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... us useful insight into how it works. However, it is now possible to supplement this learning ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

to work in conjunction with our pharmacist or optometrist then we will do that. "We are also expanding ... . "It is about having conversations in the local area about what opportunities there are to us to work ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... , Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My ... on the consolidated business as the client previously worked with agencies on a project basis. The agency's first ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

local community work that supports sustainability at the grassroots level. "We see great numbers ...

Brand Manager of the Week: Lucy Green

02 May 2012

marketing trend is dominating your job at the moment? Social media. We're working hard to understand how ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

You've just woken up and already there's a critical text from the boss, ending with that most patronising of words: 'disappointed'. Your sense of powerlessness isn't helped by the commute to work ... at Starbucks on your way in, your self-esteem is already heading south, and the working day hasn't even begun ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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