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Honda picks Bottle PR ahead of Civic launch

The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting ... this space. The Bottle team was given the brief after working on another project for the company ...

SapientNitro wins McLaren digital business

experience for its road cars. Work for McLaren will roll out globally across key regions including Europe, the Middle East and Africa, Asia-Pacific and North America including Canada. SapientNitro will work ...

Goodyear launches £30m media pitch

going head to head with the incumbent, Leagas Delaney. Goodyear Dunlop has also previously worked ...

Jaguar steps up social media strategy to boost innovation

and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis ...

VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Volkswagen USA 'crash' and 'tree' by Deutsch LA

The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound

DDB takes emotional approach for new VW Polo campaign

aims to position the Volkswagen Polo as a small but trustworthy car. DDB's previous work in 2010 ... connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...

Haymarket Network relaunches Jaguar Magazine iPad app

XJ Sentinel being shot at and blown up. Haymarket Network has been working with Jaguar since 2000 ...

The AA calls £7 million advertising review

DLKW Lowe, previously worked on the AA account. It was responsible for the "AA as a friend" positioning ... picked up the 32 million integrated Saga account after an internal review. Saga had previously worked ...

We'll Call You: Land Rover

that mean it will not be available in the UK? I and a number of my friends were thinking of clubbing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.