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Brand Health Check: French Connection

, with the rising brand credibility of the low-price chains, French Connection has had to work hard to regain ...

EdenCancan look to expand market for Duchamp

The move follows project work by the agency for the brand earlier this month around the promotion ... of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ... : His work is very diverse and I think we will really show people a great side to Duchamp, which some ...

Brand builder: Under Armour

-year agreement with Tottenham Hotspur FC. Under Armour will replace Puma as the manufacturer of the club ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ... -profile football and rugby clubs have switched allegiance from big names to relatively unknown brands ...

Foot Locker 'sneaker skills' by AMV BBDO

Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up

Zenith wins £3m Armani UK media account

, Armani Junior and the youth fashion label Armani Exchange. Armani has previously worked with UK ad ...

Luxottica holds pitch for global media account

works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America. It is understood that the review could take up to five months, with Luxottica starting to work with the new agency ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

PHA Media picked to promote Nicky Clarke hair styling range

The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ...

Nike marketing boss attacks 'institutionally analogue' businesses

years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed: The challenge for brands is to create work and ideas that people want to share and that's how you get success ...

Trinity Leeds kicks off online hype ahead of 2013 opening

are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.