McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
, we ve worked hard to open up our business, both online and offline. However, there are still lots ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else ...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Specialist Sainsbury s Little Ones Baby Toddler Club Seven Publishing Group Tesco Cedar ... Toddler Club Seven Publishing Group ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
hand-in-hand, but the execution has to be good and original.' Adidas' latest work is a prime example ... Their efforts could be rewarded by working with David Beckham, rapper Wretch 32 or basketball player Derrick ... -Cola is another brand working hard to forge credible relationships. Its 70-20-10 approach means that, while its ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
that they are not working hard enough. He said: Partnerships are needed because you can t tackle obesity without getting ... in the current funding environment without external support. This will not work if it s a campaign run by PR ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
s "ethical" Olympics , featured several allegations about abusive working conditions. Meanwhile, various ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
