Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
in 2005 and upset people with its depiction of three women working in a call centre and singing about ...
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National Grid launches public affairs pitch
31 May 2012 | by John Owens
National Grid has launched a pitch process for its public affairs work, as the energy industry
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
engaging content,' observes Bramham. 'We are now working very, very quickly. It's either spin it or bin it ... of the 'Assistant Brand Man', who takes care of much of the office work, carries out the field work and so on ... . That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... not agree, but British brands put digital to work where it counts - growing profitable businesses. MAYBE - KARL GREGORY, UK MANAGING DIRECTOR, MATCH.COM Wang is in a position to see the great work ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... to recognise their exceptional work." For more information on the awards and how to enter please visit ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
we'll see a difference in execution. Cardiff City FC's suggested rebrand from blue to red by the club ... days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed: The challenge for brands is to create work and ideas that people want to share and that's how you get success ...
Oil & Gas UK calls in MHP
10 May 2012 | by John Owens
to work with Bell Pottinger for strategic counsel. ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that is proven to work. He said: "You look at the Instagram $1bn valuation and Instagram doesn't make money ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
in the role, and has promised to build on his work. Snowball will work alongside the AA's chief executive ... is to build on that good work and bring fresh momentum to the case for our industry. I can't wait to get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
