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My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

consumer online, known as attribution modelling, according to new research from the Internet Advertising

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

can share our world-class and unique customer experience with like-minded brands. Her reputation ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... become brands in their own right, such as Spider-Man,' he says. 'Now you have a world where those ... , the interactivity of the game is the key brand value. 'It is about creativity, this world where you can do anything ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

, where there were revelations about the News of the World printing extracts from Kate McCann's diary....Former News of the World news editor Ian Edmondson revealed yesterday that former editor Colin Myler ordered that Mitchell should be told only in very woolly terms that the newspaper would be running a story about the McCanns, without giving any indication of a plan to publish the diary in full ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...

Think BR: The value of biometrics

10 Feb 2012 | by Keith Glasspoole

When it comes to assessing and predicting the effectiveness of advertising, market researchers are used to feeling like something of a punchbag for the ad industry. At conference after conference we are told that we belong in the last century. In a world where so much can be learned about ...

Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

sponsor . The Olympic symbol of five rings is one of the most protected logos in the world ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

will run across 14 cities in nine countries, with internet giant Yahoo secured as the exclusive digital ... the world. "Right across the world, there will be no escape from the message that Britain is great ...

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