Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
are thrilled with this mix that breathes new life into a great song that the world has loved for 30 years ...
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
), but British advertisers have not consistently created world-class radio spots in recent years. In 2011 no UK ... 't fall back more" with the rise of the internet, mobile advertising and the recession. Nevertheless ...
Nike 'my time is now' by Wieden & Kennedy London
23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery...The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do the Olympics, then they do music, then they do the World Cup, etcetera, etcetera. "They asked us to power music for them in all those years that aren't the World Cup or the Olympics. And they said to us ...
Turkey of the Week - In-house agency Spark 44/Jaguar
17 May 2012
"All the gussied-up media placement in the world couldn't help this distinctly pedestrian car ad. What this bland campaign has in common with a brilliant, edgy drama like Homeland is beyond me. The irritating 'heart-beat' bumpers in-between the other spots in the break just served to make it even more of a ...
Cox Communications 'blazing fast internet' by DraftFCB Chicago
16 May 2012
Touting Cox's "blazing fast internet" service, the first three spots aim to communicate its superiority over its rivals. ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ... by the cheap and cheerful, not so healthy, world of frozen ready meals? Then, secondly, have some fun ...
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
featured the world's top two tango dancers performing a routine with a hip hop soundtrack in a disused ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
