Consumer PR: Targeting the next generation
02 Jul 2004
love it so, the happy world of Haribo'. All ads include parents. RECENT PR STRATEGIES: PR activity ...
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Letter - Specialist teams can ensure fair payment
28 Apr 2006
industry. It showed that we must learn lessons from the advertising world to ensure we are paid fairly
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
that the advent of a new representative body for the marketing disciplines should be welcomed by the PR world...Last week's decision by the PRCA to join the Communications Agency Federation (CAF) along with bodies including the Institute of Practitioners in Advertising (IPA) in what has been termed marketing's 'Big Tent', seems the most logical thing in the world to Bruce Haines. The IPA president, who is also ...
PRCA announces new link-up with the IPA and MCCA
06 Dec 2002
said there were mutual gains in forming CAF: 'We in the PR world have better access to CEOs ...
INTERNATIONAL: McCann-Erickson launches PR arm in Holland
16 Aug 2002 | by HOLLY WILLIAMS
Group, which owns the world's largest PR agency, Weber Shandwick. Niezing formerly worked for six ...
STOP PRESS: Nike create role to better co-ordinate PR
15 Mar 2002
planning director.Nike has 40 per cent of the world's athletic shoe market.
PUBLIC SECTOR: Campaign to woo overseas students to UK
01 Mar 2002
around the world. The Staniforth team, headed by Libby Down, reports to Liz Green, assistant director ...
EDITORIAL: War propaganda is failing the West
09 Nov 2001
, and gave the world a new breed of 'spin doctors'. That the administration is now looking to advertise ... the second plane hit, confirming to the world that this was more than a terrible accident ...
STOP PRESS: TopJobs.co.uk hires Splash Communications
12 Oct 2001
INTERNET: Employment website TopJobs.co.uk has hired Splash Communications to run media relations and PR initiatives in support of its current TV, cinema and online ad campaign. The agency's existing client list includes Blue Arrow, White & Nunn and Certes Group. ...
OPINION: Hamiltons' PR nous challenges Clifford
17 Aug 2001 | by CHARLIE WHELAN
and the media - they've had enough practice. In another world they could easily be on Clifford's books ... to sell the story to The News of the World. Their surprising course of action had the added bonus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
