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DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But it ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

of the launch the press were reporting a black market for the machines on the internet at up to three times the RRP (News of the World, 26/11). Among PS2's more ardent supporters was The Mirror, which headlined ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup

-strong World Cup team working across three sponsors - Canon, Coca-Cola and Braun. Sarah Gower ... team provides representatives for the world s press for its daily media event. Such events ... global world cup sponsors and nine sponsors of the England team, and at least seven UK agencies working ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

per cent are able to deal with internet-based e-mail and three per cent are linked directly to world ... the use of internet and e-mail campaigns and the best way to integrate these with a number of clients ... is how you link into the client s system, says Neil Perring, BPS managing director. The internet ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

by establishing CarlingNet Fans Survey as the biggest and most comprehensive football internet survey in the world. Tactics Having composing 20 headline provoking questions, Paragon launched ...

MEDIA: Why even MacKenzie might not save the Mirror

and the News of the World have been put on red alert . News International are worried: the former Sun ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices...via CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices ... has become a plausible alternative. At first glance, the Internet seems the most compelling ... carry on in the paper world in their accustomed manner. Firstly, the basic information flow ...

MEDIA: BRIEFS

McCrum is leaving after 17 years to join the Observer as literary editor. World in Action producer ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

is for Gadgets Swatch has produced what it claims to be the world s first wristwatch pager, while ... special occasions, such as last year s World War II pounds 2 peace coin, and the obligatory football ... - a pre-programmed telephone tone dialler cum phonecard that s ideal for world travellers. U ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

number of stunts, including an attempt on the record for the world s largest apple pie. And Teresa ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.