VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
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LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....'s own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
the worst ravages of cyber bullying. Educators around the world have raised concerns about the impact ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
of this world, where watching live is everything. While Ray pointed out the slow growth of on-demand viewing ... connected to the internet further suggests it won t be an easy ride for the big TV manufacturers ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
For a company whose decisions make or break online businesses the world over, Google doesn t say much. It has, however, been uncharacteristically specific about its attempts to devalue affiliate websites and remove them from its search results. But the times are changing. There has been a lot ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
, the business and enterprise minister, said: "The rapidly changing world of technology means that SMEs need ... business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer has bespoke in-app branding and video, along with ownership of all advertising, which clicks through ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
t been so robust. Our study found 60% of UK consumers agree that the majority of the internet would "disappear" without advertising; a finding leant weight by 46% saying that access to the internet should be a ... the opportunity to cast more light on how the commercial internet works. Carl White, CEO, ValueClick Europe ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
and take note. We know that technology has had a profound effect on what we can do. The internet ... technophobes and less wealthy parts of society. The flipside of the internet s ability to hand power ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
