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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead Vickers BBDO handled the business, having picked up the account in 2006. The Red Brick Road ...

Joint finally opens for business

31 May 2012 | by Jeremy Lee

with world-class creativity and strategy at its core and with the ability to collaborate and partner ...

Tracey Follows: You don't need a cape and mask to have a superpower

31 May 2012

the internet will tell you it's body reformation, teleportation, shapeshifting, instant learning...and what he is as "world peace maker", which means he helps others get to grips with a calm mind, serenity ... -travel", "invisibility" and even "a talent for healing". In a socially designed world in which we now prize ... , but those of the brands we work for. For, in a world that is increasingly complex, inauthentically virtual ...

How digital can turn a great story into a super-franchise

31 May 2012

creation across the industry from digital areas such as virtual worlds and apps. This is simply a ... to focus on Swampy's nemesis, Cranky. Other examples are Club Penguin - the virtual world for children ... . Significantly, all franchise elements tie back to the virtual world in an effort to maintain connectivity ...

Why does adland need a new creative agency?

31 May 2012

the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ... of the World, political impossibilities such as a Tory/Liberal Democrat coalition becoming reality, or the role ... the world over demonstrates one thing, it's that you don't need to be big to generate big ideas. You don ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

was universally recognised as the world's most creative user of the television medium. I hope you can now see ... that the rest of the world has come up with over the past 12 months, who wouldn't? It's not going to work ...

Claire Beale: Forget the positioning, it's talent that counts

31 May 2012 | by Claire Beale

with shareholders at WPP's AGM on 13 June. On behalf of those shareholders, Sorrell has built WPP into the world ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

for the next 44 years, stepping down in June 1960, aged 81, when JWT was the world's biggest agency. ...

My Desk: Moray Maclennan

31 May 2012

. There was a moment when I was going to go into the art world, then law, then I finally settled on advertising ...

Will the Govt's comms strategy work?

31 May 2012

clear agenda and has reaffirmed its belief that, in the modern world, communication can still make a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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