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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

fewer than 20 CCOs in the world and today many companies still believe this role can be wrapped ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

for smartphones and other devices. With the prospect of so much concurrent video being consumed over the internet ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

When we look at inventions that have changed the world we live in, the smartphone has to be up there, alongside the internet. Combine the two, and you have a very powerful union indeed. Smartphone ... audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director...; they required no investigation. In a world where our daily physiological needs are met, the meaning of white space changes. White space becomes the undiscovered world of evolving psychological needs. Facebook ... strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

For marketers, part and parcel of effectively reaching young people is understanding not just what they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...

DMGT'S national and regional titles axe nearly 600 jobs

24 May 2012 | by John Reynolds

overtaken the New York Times' monthly traffic in December last year to become the world's most popular ...

Future plans new launch as iPad sales hit £3m

22 May 2012 | by John Reynolds

and grow a global digital business. On Apple's iPad, Future is one of the world's leading digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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