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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

fewer than 20 CCOs in the world and today many companies still believe this role can be wrapped ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

of this world, where watching live is everything. While Ray pointed out the slow growth of on-demand viewing ... connected to the internet further suggests it won t be an easy ride for the big TV manufacturers ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

For a company whose decisions make or break online businesses the world over, Google doesn t say much. It has, however, been uncharacteristically specific about its attempts to devalue affiliate websites and remove them from its search results. But the times are changing. There has been a lot ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

for smartphones and other devices. With the prospect of so much concurrent video being consumed over the internet ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

When we look at inventions that have changed the world we live in, the smartphone has to be up there, alongside the internet. Combine the two, and you have a very powerful union indeed. Smartphone ... audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

t been so robust. Our study found 60% of UK consumers agree that the majority of the internet would "disappear" without advertising; a finding leant weight by 46% saying that access to the internet should be a ... the opportunity to cast more light on how the commercial internet works. Carl White, CEO, ValueClick Europe ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director...; they required no investigation. In a world where our daily physiological needs are met, the meaning of white space changes. White space becomes the undiscovered world of evolving psychological needs. Facebook ... strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

and take note. We know that technology has had a profound effect on what we can do. The internet ... technophobes and less wealthy parts of society. The flipside of the internet s ability to hand power ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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