AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
liberal politics blog, is the third most visited news site in the world, receiving 42.9 million unique ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world.
Saatchi Bangkok staff face redundancy as P&G business moves to Singapore
20 Jan 2011 | by Kate Nicholson
decade. P G, the world's largest consumer goods company, suffered a 6.8% year-on-year drop in net ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt.... According to Ladbrokes, the betting industry handled 500m in stakes during the 2006 World Cup ... 'Reilly, Ladbroke's managing director of egaming, said: "The World Cup is the biggest customer recruitment ...
Diary: Pick of the week - England's prospects
30 Apr 2010
in the World Cup again, and ads as good as the recent Sun one is only adding fuel to the patriotic fire:
Diary: Twitterati - A week in the life of ... Faux Heiss
30 Apr 2010
toilet brush to the internet. Excellent. 12.42am, 22 April. ...
Diary: Turkey of the week - Bruce Dunlop & Associates/ESPN tie-up
30 Apr 2010
"We've seen a fair few football legends feature in ad campaigns recently with the World Cup just around the corner, and I think it's fair to say that Kevin Keegan and Ray Stubbs have easily produced the worst performance so far with this effort. The acting is cringe worthy, the storyline is messy ...
The Work: Private View
30 Apr 2010
the world is your oyster. In this spot, we see how every bar of Dairy Milk is made. A bowl of chocolate ... . Just as the whole world moves into the world of 3D, ITV (5) gets round to sorting out its HD offering ... Exposure: TV 6. MASTERCARD Project: World MasterCard Clients: Rita Broe, vice-president, head ...
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
of Mindshare's Global Invention Group, at the world's biggest TV market, MIP (which is held in Cannes every April), selling our own TV formats to broadcasters from all over the world. Our business model ... and they're here representing the format to broadcasters around the world, so I join them for the first ...
Media Perspective: Facebook is likely to be more popular with a 'like' button
30 Apr 2010 | by Russell Davies, russell@russelldavies.com
are popular on the internet. Sometimes they're hearts or thumbs-up but it's a broadly established practice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
