British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
-largest quoted tobacco company in the world by market share and has operations in more than 180 countries. ...
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead Vickers BBDO handled the business, having picked up the account in 2006. The Red Brick Road ...
Joint finally opens for business
31 May 2012 | by Jeremy Lee
with world-class creativity and strategy at its core and with the ability to collaborate and partner ...
Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
the internet will tell you it's body reformation, teleportation, shapeshifting, instant learning...and what he is as "world peace maker", which means he helps others get to grips with a calm mind, serenity ... -travel", "invisibility" and even "a talent for healing". In a socially designed world in which we now prize ... , but those of the brands we work for. For, in a world that is increasingly complex, inauthentically virtual ...
Google's big debate on piracy, privacy and porn
31 May 2012
on porn and the internet. "Sodomised by a mechanical penis" isn't your usual conference phrase ... to embrace the digital world than bemoaning the loss of revenue or calling for unenforceable regulation ... voices", the number it estimates will be connected to the internet in the next five to ten years ...
How digital can turn a great story into a super-franchise
31 May 2012
creation across the industry from digital areas such as virtual worlds and apps. This is simply a ... to focus on Swampy's nemesis, Cranky. Other examples are Club Penguin - the virtual world for children ... . Significantly, all franchise elements tie back to the virtual world in an effort to maintain connectivity ...
Why does adland need a new creative agency?
31 May 2012
the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ... of the World, political impossibilities such as a Tory/Liberal Democrat coalition becoming reality, or the role ... the world over demonstrates one thing, it's that you don't need to be big to generate big ideas. You don ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
was universally recognised as the world's most creative user of the television medium. I hope you can now see ... that the rest of the world has come up with over the past 12 months, who wouldn't? It's not going to work ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
, which is what commercial model best suits the broadcasters and the consumers in a connected TV world. It ...
Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
with shareholders at WPP's AGM on 13 June. On behalf of those shareholders, Sorrell has built WPP into the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
