The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
' in the music industry, Pratt argues, adding: 'The same thing is going to happen within the arts world'. BP ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year ... to build on previous success and take advantage of the growing popularity of world beer," he added. ...
The age of the interim marketer
01 Jun 2012 | by David Benady
. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...
Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
in the world's most popular sport and the world's biggest football market. With its close links to The Football ... tremendous opportunity to accelerate profitable growth around the world by continuing to deliver innovation ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....'s own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
the worst ravages of cyber bullying. Educators around the world have raised concerns about the impact ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
profitable bank in the Western world. Chris Clark's CV The campaign: 'In the future' Yet ... decreed that HSBC drop its famous strapline 'The world's local bank', as he argued it could no longer ... . Having played a key role developing the 'world's local bank' strategy since joining HSBC in 2001, one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
