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British American Tobacco seeks digital shop for new luxury range

-largest quoted tobacco company in the world by market share and has operations in more than 180 countries. ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... audacious plan that exists in the world'. The aim is to double the size of the business while reducing its ... are surprised, then, I hate to tell you, but you are out of touch with what's happening in the world. Lord ...

Measuring emotional engagement through biometrics

, as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

of consumers and create a better world. Polman said that before long he could see provenance being added ...

Facebook's Everson urges marketers to 'make a bet on us'

says. As the world s largest social network, with more than 900 million users, the ability ... associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... for being bold," she assures. "We have seen marketers around the world whose careers have been accelerated ...

P&G launches London 2012 Olympics campaign

all over the world supporting competitors at every age, as they develop from child athletes ... 's 'Write the future' World Cup 2010 campaign and films including 'Babel'. The TV ad has been accompanied ... business is all about supporting mums across the world with products like Pampers, Ariel and Fairy ...

Adwatch (April 18 ) Top 20 recall: Lynx

16 ( ) O2 VCCP/ZenithOptimedia 29 17 -9 Currys/ PC World M C ...

Hunter and bear return for TippEx

'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out. This time the user can travel through time with the pair by entering years ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.