Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ... . But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
featured the world's top two tango dancers performing a routine with a hip hop soundtrack in a disused ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
The Jaguar ALIVE issue takes the reader on a drive along Australia's sensational Great Ocean Road in an XKR-S, with one of the world's best surfers. Elsewhere, the app explains why Jaguar builds life-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ...
Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
recognises those who have helped position The City of London at the centre of the world's financial markets ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
7. Tic Tac 'the worst breath in the world' by Ogilvy Mather, Paris 19,547 shares this week ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
Skip to table From the opening frame of this ad, you're immediately thrown into a fairy-tale world. Hans Christian Andersen's Ugly Duckling story set to music, Danny Kaye tunefully raising my ... 's not what we get here, however. The black-and-white world into which we're thrown is immediately engaging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
