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in the world's most popular sport and the world's biggest football market. With its close links to The Football ... tremendous opportunity to accelerate profitable growth around the world by continuing to deliver innovation ...
For marketers, part and parcel of effectively reaching young people is understanding not just what they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery...The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...
, and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... more. Ahmed: One of the most fascinating things happening in the world right now is youth ...
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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