Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
not known a world without the internet; they have grown up with access to rapidly developing mobile phones. From iPads to social platforms, their world is one fluid digital space. While the challenge ... - to 30-year olds across the world, it summed up this generation as intelligent, feeling disenfranchised ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
programmes for our customers and for our people. The Olympics is the biggest catering operation in the world ... at this scale around the world, with the highest levels of food safety and with great customer service. "There aren t many businesses in the world that could rise to this challenge and do so in any country ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald...McDonald's, a long-standing sponsor of the Olympics, last year announced it was building its biggest restaurant in the world, seating 1,500 customers, in the Olympic Village. McDonald's insists there is no discrepancy between the Games' ideals and its ambitions to serve 1.75 million meals during the Olympics ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... in their 20s and early-30s looking at the world and saying "Thanks very much",' he says. While Europe ... to be British and how the country will define itself around the Jubilee and the Olympics. While the world ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
-operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... creators at VCCP brought Alexsandr and Sergei into 'our' world for the first time. The first ad ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
Britain boasts some of the best brands in the world, but unless the brand owners address some fundamental issues, they will fall by the wayside in the face of emerging markets, which are bursting ... . 'This is the first decade in history in which the world's economy is growing faster than the economies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
