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Alex Aiken: More social, less media

01 Jun 2012 | by Alex Aiken

in looking at digital communications in the round. In looking at the risks and costs associated with internet ... policy of the Metropolitan Police Service which says: 'use of the internet is permitted up to the point ... the world are still finding their way in the effective use of social media. But in the UK we need ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...

Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

McKesson UK, part of the largest pharma firm in the world McKesson Corporation, has enlisted Hanover to help it communicate with policy makers as well as local and national NHS bodies. The appointment follows the abandonment of a hugely ambitious multi-billion-pound programme for a computerised ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

And guess what? Not much has changed. In local government and health in particular, the closer crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ...

Client view: Adopting a new approach

24 May 2012 | by Adam Hill

support for particular positions in order to achieve change. The corporate world can learn much from ...

Alastair Campbell returns to PR with Tim Allan's Portland

23 May 2012 | by Danny Rogers

and an extraordinary ability to make things happen. He brings our clients truly world class strategic advice ...

MHP Health Mandate appoints RCS director Alison Cook

22 May 2012 | by Hannah Crown

to a depth of understanding about what is going on in the world, which means you can do brilliant comms ...

Government briefs PR consultants on post-COI world

22 May 2012 | by John Owens

', PR professionals have been told at a meeting outlining comms in a post-COI world.

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... . In fact, the agile world of government communications feels more like, well, the private sector where ... multi-faceted is their role today . In an agile world only the best and most flexible marketers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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