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Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars

01 Jun 2012 | by Maisie McCabe

and 200m world record holder Bolt, in the starting position. As well as being photographed ... on the newsstand. In celebration of the UK hosting the Olympics, we secured interviews with three of the world ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

' in the music industry, Pratt argues, adding: 'The same thing is going to happen within the arts world'. BP ...

Oxford Circus and King's Cross among first to receive Wi-Fi

01 Jun 2012 | by Arif Durrani

this year, with Oxford Circus and King's Cross to offer internet connectivity in time for the London 2012...customers will soon be able to connect to the internet for live travel information while they are on the move through stations. "Bringing a next generation Wi-Fi service to one of the world s oldest ... Underground and are about to connect some iconic and world famous Tube stations with a Wi-Fi service London ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

in the world's most popular sport and the world's biggest football market. With its close links to The Football ... tremendous opportunity to accelerate profitable growth around the world by continuing to deliver innovation ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

fewer than 20 CCOs in the world and today many companies still believe this role can be wrapped ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

in the online film rental market against Netflix and Sky's forthcoming internet service....'s own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

MasterCard extends Priceless campaign with festival sponsorship

31 May 2012 | by Alex Brownsell

As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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