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Think BR: Are you managing what you measure or measuring what you manage?

fewer than 20 CCOs in the world and today many companies still believe this role can be wrapped ...

Apple welcomes former Dixon boss with £36m 'golden hello'

The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World and Currys. He was hired by Apple in January and relocated to California in April, replacing Ron ...

Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football...). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...

Think BR: Understanding big data

new world it can help create. Retailers are surrounded by data, most of it their own and most ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Staples on agency hunt to attract small businesses

The UK arm of the world s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market. Staples renewed efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... to Ocado's heartland within the M25. 'If you look at internet food shopping, even if we're only talking ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...

Brand Health Check: Aquascutum

Aquascutum has had little trouble proving its worth on the fashion front. Its clothes have been worn by Sir Winston Churchill, Cary Grant and the Queen, while its trenchcoats are well-known around the world. It has been a different story financially in recent times, however. After racking up losses ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.