Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
limited space where they don't challenge other functions with news from the world of customers, this can ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
world', says Fielding. 'As things become more fragmented, joining it all up becomes much harder and more ... 'better tools to make sense of a complex and fast-changing world'. Underneath it all, however ... on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
at top Western Business Schools will help make China one of the world's mega markets, both ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... more. Ahmed: One of the most fascinating things happening in the world right now is youth ...
Lord Mandelson to advise APP after accusations of illegal logging
11 May 2012 | by Sara Luker
The Guardian reported last night that the Labour peer has been hired by APP, one of the largest pulp and paper companies in the world. APP has been accused by environmental groups, including Greenpeace, of chopping down protected trees and endangering animals. Mandelson set up Global Counsel ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
