25 Apr 2002
| by MediaWeek
World Cup Digest.... Coca-Cola is launching a World Cup ticket competition on itv.com/football on April 27. Viewers ...
by releasing a series of World Cup packs for pubs for the duration of the tournament. They include washroom ...
six-figure deal with Fujifilm, official imaging sponsor of the World Cup. The fully integrated ...
21 May 1998
| by ANNE-MARIE CRAWFORD
Vauxhall and the Mail on Sunday are to run a joint CD-enclosed
promotion for the World Cup...Vauxhall and the Mail on Sunday are to run a joint CD-enclosed
promotion for the World Cup, offering chances to win cars and World Cup
tickets.
...
25 Sep 1997
| by LISA CAMPBELL
of next year s World Cup. Gillette has
sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and
official writing instrument of next year s World Cup. Gillette has
sponsored the World Cup since 1970.
...
11 Apr 2006
| by Ian Quinn
Hopes that the World Cup will provide a bonanza for the TV advertising market look set to be dashed.
26 Jun 1998
| by HARRIET GREEN
Audiences stayed glued to their TV sets in the second week of the
World Cup tournament. Following...Audiences stayed glued to their TV sets in the second week of the
World Cup tournament. Following an opening match viewing figure of 12
million, UK audiences for the big matches scaled heights normally
reserved for soap operas.
This week s highest figure was, naturally enough ...
07 Jun 2006
Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years
11 Apr 2002
| by MediaWeek
World Cup: asking price has been cut ITV is understood to be struggling to secure a single major sponsorship deal for its coverage of the World Cup. The sales house had hoped ...
. By this time four years ago, ITV had already signed up General Motors as its World Cup sponsor. Among ...
29 Jun 2010
| by Nicola Clark
that consumers have been opting to tune in to World Cup football matches at home. According to Lightspeed ...
.
There is little doubt that the World Cup is ideal event TV for Britain's army of stay-at-homes. Many a hard-up brand has been banking on the tournament to deliver a 'World Cup bounce' in sales. The initial signs ...
09 May 2002
about 'innovation', but when it comes
to devising World Cup strategy, they simply sign up David Beckham ...
's good looking, he's going to play in
the World Cup. What could possibly go wrong? Er, well ... For one ...
' Sensations crisps. And then, just as World Cup fever was really hotting up, he went and
broke his bloody foot ...
09 Jul 2010
The World Cup has improved public perception of the safety of South Africa as a tourist destination...Before the tournament, PRWeek and OnePoll asked 3,000 members of the
public how safe they thought the country was. The majority - 56 per cent
- said it was not safe and 41 per cent said it was quite safe. But a survey carried out as the World Cup draws to a close has found
that 56 per cent now think South ...