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Alex Aiken: More social, less media

the world are still finding their way in the effective use of social media. But in the UK we need ...

Capital One Cup 'will help brand stand for opportunity'

-year sponsorship of the League Cup, has said the key link between the two is "opportunity"....and that ties in really strongly with the trophy. Woodburn, a Hereford fan, argued that the cup delivered more opportunities than the FA Cup for smaller sides to play bigger teams. He said: "You only have to look at this year s finals. Cardiff Liverpool [in the Carling Cup] versus Liverpool Chelsea [in ...

Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars

and 200m world record holder Bolt, in the starting position. As well as being photographed ... on the newsstand. In celebration of the UK hosting the Olympics, we secured interviews with three of the world ...

Corona Extra embarks on heavyweight outdoor and digital drive

this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year ... to build on previous success and take advantage of the growing popularity of world beer," he added. ...

The craft of arts sponsorships

' in the music industry, Pratt argues, adding: 'The same thing is going to happen within the arts world'. BP ...

The age of the interim marketer

. 'There isn't a great deal of axing of jobs in the marketing world; companies want to recruit people ...

Oxford Circus and King's Cross among first to receive Wi-Fi

they are on the move through stations. "Bringing a next generation Wi-Fi service to one of the world s oldest ... Underground and are about to connect some iconic and world famous Tube stations with a Wi-Fi service London ...

Nike puts Umbro up for sale

in the world's most popular sport and the world's biggest football market. With its close links to The Football ... tremendous opportunity to accelerate profitable growth around the world by continuing to deliver innovation ...

Understanding the customer journey

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Are you managing what you measure or measuring what you manage?

fewer than 20 CCOs in the world and today many companies still believe this role can be wrapped ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.